Kidnetic.com is a Web site that communicates healthy eating and active living information in meaningful and relevant ways to kids aged 9-12 and their families. Kidnetic.com is intended to encourage kids and their families to begin the process of behavior change toward healthy lifestyles. Kidnetic.com is the first component of ACTIVATE, a healthy eating and active living initiative. ACTIVATE is committed to promoting healthy family lifestyles to help prevent kids from becoming significantly overweight and to reduce their risk of suffering from obesity-related chronic diseases as adults.